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In this course, you will :
- Learn details about the objective of every organisation.
- Understand the five corporate resources and how to use it..
- Enable students to know the extended marketing mix and how to use it to their advantage..
- Learn and apply the product life cycle stages that any product goes through..
- Learn and appreciate the development of a new product stages..
- Learn the product and service adoption process..
- Learn the effective and efficient use of segmentation, targeting and positioning..
- Understand the characteristics of relationship marketing and its application to business..
