The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media.
The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics.
In each course, you will learn
1-What is Social?,
2-The Importance of Listening,
3-Engagement & Nurture Marketing Strategies,
4-Content, Advertising & Social IMC,
5-The Business of Social. The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies.