In this course, you will :
- Discover the role of a Marketing Analyst and how they use data to better understand their customers and assist businesses in growing.
- Learn how to answer big questions like, "Did my campaign increase sales six months after it launched?" You'll also work with real-world data to perform critical marketing analysis, such as creating customer segments, market response models, and calculating customer lifetime value (LTV), among other things.
- Marketing Levers and Questions
- Marketing Data Challenges
- Marketing Campaign Analysis
- Marketing ROI