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In this course, you will learn :
- Basic concepts of marketing
- Segmentation, targeting, differentiation and positioning
- Marketing strategy
- 4Ps of marketing: product, price, place and promotion
Syllabus :
- Week 1: What is Marketing? What is Marketing Management?
- Week 2: Understanding Customers
- Week 3: Market Positioning
- Week 4: Marketing Strategy I : Product Life Cycle
- Week 5: Marketing Strategy II: 4 Ps of Marketing
