In this course, you will :
- Learn how to use market basket analysis (MBA) to look into baskets and dig into itemsets to better understand customers and predict their needs.
- Learn how many baskets can be made from a given set of items, and how to use market basket analysis for online shopping, offline shopping, and use cases other than retail.
- Investigate how the arules package is used for market basket analysis to retrieve basket rules and assist you in locating the most informative and relevant rules.
- Introduction to Market Basket Analysis
- Metrics & Techniques in Market Basket Analysis
- Visualization in Market Basket Analysis