Share Description
In this course, you will learn :
- To create and manage LinkedIn paid ads and marketing campaigns.
- Make Natural LinkedIn Marketing Campaigns.
- Analyze Results to Improve Campaigns
- Make specific goals for your marketing and advertising.
Syllabus :
1. LinkedIn Ads & Marketing Level 1
- How to be Successful in Social Selling via LinkedIn
- What Are LinkedIn Taglines?
- Successfully Leveraging LinkedIn Pages
- LinkedIn Overviews & Descriptions
- Personal Brand Relevance on LinkedIn
- LinkedIn Publishing Standards
- LinkedIn Hashtags & Sharing
- Keeping Your Audience Interested
- LinkedIn Pages for Company Growth
- Presenting Content
- Logos
- LinkedIn Service Company Pages
- Engaging with Decision Makers
2. LinkedIn Ads & Marketing Level 2
- Your Profile
- How to Publish
- Organic vs. Paid Presence on LinkedIn
- Group Engagement on LinkedIn
- Creating Company Pages
- Pointers in Page Optimization
- Participating in Your LinkedIn Community
- Advertising on LinkedIn
- All About Brand Awareness & Campaigns
- Consideration Campaigns
- Utilizing a Conversion Campaign
- Insight Tag Details
- Campaign Creation
- Demographic Targeting & Campaigns
- Going Live with Your Campaign
- Targeting Your Ads & Campaigns
- Matched Audiences
- Tracking Campaign Results
