Lean Product Management

Description

In this course, you will learn :

• About the issues and mistakes that organisations and product teams continue to make, such as scaling efforts before testing the market, building before understanding the problem, and cognitive biases in decision making.
• About the product life cycle, the conditions for an acceptable minimum viable product, business modelling, and when to kill or pivot your product's direction.
• You'll be able to solve them using real-world examples.

Syllabus :

1. The Problem

• The Problem and Common Mistakes
• The First Mistake
• The Second Mistake
• The Third Mistake
• The Fourth Mistake
• The Fifth Mistake

 

2. Introduction to Lean Product Management

• Lean Product Management
• Agile Software Development
• Lean Startup

 

3. The Product Life Cycle

• Uncertainty vs. Investment
• Ash Maurya’s Model
• Problem-Solution Fit
• Product-Market Fit
• The Product-Market Fit Question
• Scale

 

4. Build – Measure – Learn

• Build – Measure – Learn
• The Scientific Method
• Hypothesis Statement

 

5. The Minimum Viable Product

• Conditions of a good MVP
• MVP Example
• What is not an MVP?

 

6. Business Modelling

• Introduction to Business Modeling
• Example of Business Modeling

 

7. Product Metrics

• Innovation Accounting
• Vanity Metrics
• Data-Informed and Human-Driven
• Finding the Right Metric

 

8. Kill, Pivot or Persevere

• Kill
• Pivot

 

9. The End

• The Road So Far
• Bibliography

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