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What you will learn
- Understand the principles and processes for developing product roadmaps
- Tools and methods for generating and validating user needs, ideas, co-creation and mapping the findings into product and market requirements and positioning documents
- Techniques for oversight of agile development, rapid prototyping, experimentation and risk management with object oriented development, data and analytics based tools sets
- Techniques for planning, oversight and launch of products and software, including tracking and system level optimization of social media metrics
- Life cycle management of products and services including versioning and pricing
- Techniques for communicating and championing the product benefits to internal (C-Level Managers and sales teams) and external audiences (key customers)
- Understand the variations in the product management practices across different organizations and emergent digital markets
- Alternative ways to drive digital business innovation in your company
