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In this course, you will learn:
- Learn why you have to get out of the office and talk to users, what to do to develop the "PM mindset," and how to structure a product management or project management team.
- Plus, learn the difference between agile, lean, scrum, and Kanban, and the roles of product manager, product owner, and project manager. Cole also provides tips for collaborating better with stakeholders, hiring and managing product managers, and leading productive meetings.
Syllabus:
- Introduction
- Product Management Weekly
- Product managers are not CEOs
- Getting out of the building
- Getting it straight: Agile, lean, and other buzzwords
- Kanban
- Product manager vs. product owner vs. project manager
- The Business Value of a PM: When to Hire One
- The different types of product managers
- Storytelling for PMs
- Structures
- Vision, intuition, and when data isn't enough
- Working with stakeholders: Engineers
- Working with stakeholders: Designers
- Working with stakeholders: Executives and others
- 4 ways to be more effective at product management
- Hiring product managers
- Managing product managers
- The reality of agile roadmapping
- The importance of customer journey KPIs
- Becoming a well-rounded product manager
- Influencing without authority
- Setting vision as a product manager
- ales-driven company
- The perfect product management tool
- The recipe for a productive meeting
