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Leadership necessitates the use of storytelling. Effective leaders communicate to inspire talent to excel, to collaborate with investors and communities, to engage customers and clients, and to expand their global impact as members of a global community. It is critical for a leader's success to cultivate an authentic, trustworthy, and compelling narrative. This course assists leaders in discovering their own storey through personal branding, developing storytelling success with all constituencies, initiating an effective crisis voice, interacting effectively through social and third-party media, and communicating an innovation vision.
Syllabus :
1. Leadership Lessons From Great Brands
- What Makes Brands Great
- The Branding-You Audit
- Branding-You Insight
- Goals
2. The Art of Leadership Storytelling Made Simple
- The Power of Storytelling
- It All Starts with the Audience
- The Structure of a Great Story – Visual Mind Mapping
- Visual Narrative Mapping Applied
3. The Ultimate Marketing Event
- Crisis Response: Maximum Exposure, Minimum Delay
- Critical Audiences: Know who they are and how to reach them ... in a hurry
- The Rules of Crisis Media Engagement: "The network is calling. Now what?"
- Planning for the Unplanned: Know what to do ... and be ready to do it
4. Leadership Storytelling and Innovation
- Leadership Storytelling and Innovation
- Innovation and Storytelling Round Table: What is innovation and the leader’s role
- Leadership Storytelling and Innovation
