Introduction to Social Media Marketing

Description

In this course, you will :

• Understand the distinction between traditional, digital, and social media marketing. 
• Understand the key social media sites, how they work, and their significance in marketing.
• Set SMART goals, specify KPIs, and describe your target audience and their customer journey. 
• Select the appropriate social media sites and understand how to implement social media policies. 

Syllabus:

• The Social Media Landscape
• Social Media Platforms Overview
• Goals and Planning for Success
• Understand Your Audience
• Choose Your Social Media Channels