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Certification Course

Integrated Marketing Management

The course provides a good foundation on the essentials of Marketing Management .

In this course, you will learn

Week 1 : Marketing concept, Coordinated marketing, Meta marketing, Holistic marketing dimensions
Week 2 : Case Analysis, Case Discussion; Marketing Environment
Week 3 : Marketing decisions, Customer delivered value, Buyer Behaviour, Input - output map
Week 4 : Case Discussion, Marketing Planning
Week 5 : Marketing mix, Product policy, New products, PLC
Week 6 : Price, Distribution, Advertising and Promotion, Case Discussion
Week 7 : Marketing organization, Product Management
Week 8 : Sales Management, Marketing Control, Case Discussion