Share Description
In this course, you will learn :
- Search engine basics
- How search engines work
- How search engines see the web
- Organic search explained
- Paid search explained
- Google search console
- Making your web pages search friendly
- How other websites can work for you
- Cross borders with SEO
- Intro to search engine optimisation (SEO)
- The importance of an SEO plan
- The SEO process
- How to choose keywords
- Setting realistic SEO goals
- Using digital to advertise locally
- Reaching locals on their mobiles
- SEO for local businesses
