Share Description
In this course, you will learn:
- Use our adaptable template to construct a customized measurement strategy that includes tools, data sources, and event monitoring for effective tactics.
- Use our complete approach to examine the customer funnel through SEO, identifying the metrics that are important at each stage and selecting critical indicators.
- Have access to reporting templates that will help you accurately evaluate important stages and acquire meaningful insights.
Syllabus:
- Why Metrics Can Be Misleading
- Measuring What’s Actually Meaningful
- Mapping & Measuring the Customer Funnel
- Building Trust in the Funnel
- Relationship Management in the Funnel
- Dig Deeper With Audience Segmentation
