Description
In this course, you will learn:
- how symbols and metaphors are clear visual shortcuts to strong communication, both positive and negative.
- the worlds of iconography and typography, how these are used in cultural communication, and how these can inspire your approach to design techniques.
- how humor in graphics can impact audiences, and suggests exploring non-digital media such as painting, drawing, felting, and more as an avenue to expand your graphic design skillset.
Syllabus:
- Introduction
- Sign
1. Foundations
- Scenes
- Pointless chaos
- Symbols: The visual shortcut
2. Fused Metaphors
- Fused Metaphors: An introduction
- Fused metaphors: Examples
- Fused metaphors: How-to
3. Typographic Concepts
- Type as image
- Make the type do double duty
- Expressive typography
- When type comes to the rescue
4. Humor
- Why use humor
- Dangerous ideas
- Visual puns
5. Icons and Iconography
- What is an icon?
- Icons as language
- Cultural communication
6. Multiple Images
- Images and meaning
- Telling stories
- Pros and cons
7. Appropriation and Sampling
- What is appropriation?
- Making connections
- Audience and surgical precision
8. Ways of Making
- Working with multiple types of media