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This condensed survey course focuses on four key periods or themes in design history. We'll look at how design became recognised as a practise, why things look the way they do, and how designers approached specific design problems in their work.
In this course, you will learn :
- Learn about the history of graphic design
- Understand the emergence of design as a recognized practice
- Learn about graphic design radicalism in late 1950s to early 1970s
- Make informed design choices
Syllabus :
1. Early Mass Marketing
- Introduction to Early Mass Marketing
- Form Follows Function
- A Democratization of Choice
- A Revival of Styles
- Style Mash-up
- An Exaggeration of Type
- Branding
- A Household Name
- Text and Image
- "Words doing the work"
2. The Bauhaus
- Founding the Bauhaus
- The Foundation Year
- The Bauhaus and Architecture
- Klee, Schlemmer & Albers
- László Moholy-Nagy
- Herbert Bayer
- Color & Image
- Textiles & Ceramics
- Typography
- Publications
3. Modernism in America
- The Bauhaus Influence
- A Symbolic Language
- Case Study: Scope Magazine
- Developing Corporate Identities
- A New Subjectivity
- Case Study: Fortune Magazine
- Play and Humor
- Case Study: The Mechanized Mule Brochure
- Duality & Simplicity
- Case Study: El Producto Cigars
- Rand’s Logo Designs
- A Clear Identity
4. Graphic Design Radicalism
- The Objectivity of Swiss Design
- Incorporating Abstraction
- Josef Mueller-Brockmann
- The Grid
- Emil Ruder
- Compositional Strategies
- The Subjectivity of Push Pin
- Milton Glaser
- “The South”
- The Psychedelic Poster and Looking to the Past
- The Diggers
- Sister Corita’s Aesthetics
- Sister Corita’s Politics
