In this course, you will :
- Convert an online marketing vision into a cohesive digital marketing strategy.
- Create a Google Display strategy that is integrated into the overall marketing strategy of the company.
- Create a strategy for increasing awareness, consideration, action, and retention with Google Display.
- Create a strategy for reaching out to new and existing customers using Google Display Audiences.
- Ensure that your display marketing strategy is in sync with your digital marketing budget.
- Grow Your Business with Google Ads
- Identify Campaign Types on Google Display Ads
- Reach Users on Google Display Ads
- Increase Efficiency with Automated Bidding
- Deliver the Right Message on Google Display Ads
- Increase Conversions with Performance Planner