Google Ads Display Certification

Description

In this course, you will :

• Convert an online marketing vision into a cohesive digital marketing strategy.
• Create a Google Display strategy that is integrated into the overall marketing strategy of the company.
• Create a strategy for increasing awareness, consideration, action, and retention with Google Display.
• Create a strategy for reaching out to new and existing customers using Google Display Audiences.
• Ensure that your display marketing strategy is in sync with your digital marketing budget.

Syllabus:

• Grow Your Business with Google Ads
• Identify Campaign Types on Google Display Ads
• Reach Users on Google Display Ads
• Increase Efficiency with Automated Bidding
• Deliver the Right Message on Google Display Ads
• Increase Conversions with Performance Planner