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In this course, you will learn :
- Fundamentals of Google Ads
- Create, Strategize and Run Profitable campaigns from Scratch
- All the concepts in running Google Ads from scratch
- Professional Knowledge of Google Ads with real life examples
- The whole course is designed considering a FinTech company as a hypothetical client
Syllabus :
1. Setup your first Search Campaign
- Search Campaign setup basics
- Targeting Options Explained
- Bidding Strategies Explained
- Ad Extensions Explained
- Ad Rank and Quality Score Explained
- How does Ad Groups work and how to structure
- Keyword Planner and Keyword Match Types Explained
- How to write Search Ads
- Negative Keywords and Search Terms Explained
2. Remarketing and Conversion Tracking
- Conversion pixels
- Remarketing campaigns
3. Performance Max Campaigns
-
Introduction to Performance Max campaigns
4. App Campaigns
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Lecture 16: App Campaigns
5. YouTube Ads
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Introduction to YouTube ads and formats
