Free Digital Marketing Tutorial - SMstudy® Digital Marketing Associate certification Course

Description

In this course, you will learn:-

• Learn the fundamentals of digital marketing.
• Understand the fundamentals of digital marketing.
• Obtain ten PMI-approved PDUs.

Syllabus:-

• Introduction

• Using SMstudy® Guide with SMstudy.com Website and VMEdu® Mobile App

• Certification Schema for SMstudy® Certifications

• Key benefits of using the SMstudy® Guide

• Early Models of Sales and Marketing

• Fragmented New-Age Marketing

• Innovative Internet-Enabled Business Models

• Sales and Marketing as a Continuum

• Corporate Strategy and its Relationship to Sales and Marketing

• Aspects of Sales and Marketing

• Levels of Sales and Marketing Strategy

• Digital Marketing Overview

• Understand and Evaluate Digital Marketing (DM) Channels

• Plan and Develop DM Channels

• Optimize Website

• Optimize Mobile/Tablet/Devices

• Optimize Social Media

• Other Important Elements of DM Channels

• Understand and Evaluate Digital Marketing Channels

• Inputs