Digital Branding and Engagement

Description

In this course, you will learn:

• The interdependence of paid, owned, and earned media.
• Changes in consumer behaviour and how they are affecting brand marketing
• Content marketing and how owned content can be delivered across digital media assets owned by the company.
• The value of Earned Media that piques your audience's attention

Syllabus:

1. The Digital Consumer 
2. Content Marketing
3. Owned Media Assets
4. Earned Media