Brand Positioning Strategy for Creatives

Description

In this course, you will :

• Learn to think and act like a brand in order to successfully position oneself in the market. Prepare for a new creative chapter as Fabian walks you through carefully planned projects and pricing to attract and retain the right clients for you.

Syllabus :

1. Positioning Yourself

• Gaining Brand Clarity
• Brand Positioning: Take One
• How to Stand Out
• Becoming "The One"
• Supporting Your Positioning
• Defining the Brand Personality

2. Creating Brand Focus

• Looking Ahead
• The Final Positioning
• The Brand DNA

3. From Vision To Activation

• What Really Needs to Be Changed?
• How to Activate the New Brand
• How to Gain Traction

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