Design Strategy for Creative Professionals

Description

In this course, you will learn:

• How to create your own step-by-step process for tackling design difficulties.
• How to use the Creative Strategy Framework to create strategic threads that you can use to carry out creative thoughts for your personal brand or clients.
• Organize the chaos and challenge the answers to transform ideas into action!

Syllabus :

1. The Communication Gap

• Negotiating the Transitions
• Business Concepts Creatives Should Understand
• Three Levels
• What They Say vs What We Hear: Translating Client Requests

2. The Creative Strategy Framework: 4 Columns

• The Target 
• Product and Finding the Facts
• Features and Benefits
• Objective or Message

3. The Creative Strategy Framework: The Process

• The Creative Strategy Framework: Quantity and Quality
• The Creative Strategy Framework: Pulling Out Strategic Threads 
• Scenario Analysis: Rhinoceros, Rhombus, and Rainbow

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