Customer Journeys for B2B Enterprises

Description

In this course, you will :

• Target your specific audience with buyer personas to determine where they are on the decision journey, allowing you to close the deal.
• Become a marketing rockstar by communicating key messages to your target audience in a way that they understand.
• Discuss how to convert leads into sales in a clear and concise manner.

Syllabus :

1. Understanding Buyer Psychology

• Establishing Your Unique Offerings
• Vendor Review
• The Purchase Moment
• Reducing Friction at Every Stage

 

2. Marketing Personas

• Persona Identification
• Persona Building Model
• Persona Example : VP of Marketing
• Key Messaging for Each Stage

 

3. Making Content Work for You

• How to Manage Content Creation
• Organizing Your Keywords
• Using Keywords to Track the Buyer Journey

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