Content Creation: Sustainable Social Media Strategies

Description

In this course, you will :

• gives you an overview of what to expect from the course before walking you through the note-taking app templates you can use to customise the structure of your content strategy.
• Learn how to gain clarity about your content's goals by asking yourself important questions and exploring the SMART strategy step by step.
• Then, plan the type of content you want to create that will both connect with your audience and be aligned with your goals. Discusses the establishment of both macro and micro content topics.
• Tiago will lead you through a series of creative prompts and exercises on how to save time and energy when creating content. This includes investigating how to repurpose content you consume as well as how to create content based on observations and experiences.
• Then, add creative prompts tailored to your routine, skills, needs, and style to the content strategy template from earlier in the course.
• Investigate how you can create a flexible, consistent, and long-term content creation schedule.
• Learn how to prioritise, make less rash decisions, and develop creative habits.
• It also divides content formats, goals, and topics to assist you in organising your schedule. Tiago concludes the course with advice on managing expectations and reviewing your process as needed.
• Learn how to expand and improve your system over time.

Syllabus :

1. Strategic Foundation for Sustainable Content Creation

• The Project: Intro
• Template: A Quick Overview
• Your Goal
• Your Content

2. Your Content Toolbox: Create and Repurpose Content

• Your Creative Toolbox
• Reacting
• Documenting
• Your Turn: Keep Building on This

3. Flexible Systems: Saving Time and Energy

• Design Your “TV Channel”
• Your TV Shows
• Testing, Learning, Adapting

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