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In this course, you will learn :
- Explore the best branding strategy for your business.
- Compare your brand to others in its category.
- Consider how to get stakeholders on board with your branding initiatives.
- Establish a consistent branding review process for your teams.
- Investigate how to work with creative teams.
- Investigate how to make your brand work on audio platforms like radio and podcasts.
- Determine how to create branded content and social media advertising.
- Increase the quality of your advertising and creative work.
Syllabus :
- Creative Branding with Advertising Week and Fernando Machado
- Advertising and Creative Marketing with Advertising Week
- Radio and Podcast Marketing with Advertising Week
- Social Media Marketing with Advertising Week
