Digital Media and Marketing Strategies

Description

In this course, you will :

• Adopt a comprehensive and integrated strategy for digital marketing planning.
• Create a well-thought-out content marketing strategy to help you meet your business and marketing objectives.
• To discover, reach, and engage your customers, mix paid, earned, owned, and shared media channels effectively.
• Examine the role of social media platforms in viral and influencer marketing campaigns.
• Evaluate and track the effectiveness of digital marketing campaigns.
• Identify and manage digital marketing risks.

Syllabus :

1. Setting Goals and Preparing Your Digital Assets

• Overview: Essential Steps to Prepare for Digital Marketing Success
• Know Yourself: Digital Marketing Self-Assessment
• Know Your Target: New Ways to Identify & Reach Target Consumers
• Know Your Goal: Aligning Strategies, Goals, & Business Objective
• Know Your Message: Digital Content & Communication Channels
• Know Your Message: Digital Asset Management & Development Marketing Considerations of Your Company's Website
• Big Data in Digital Marketing

 

2. Online and Video Marketing

• Paid Advertising
• Organic Search and Inbound Traffic Conversion
• SEO Deep Dive
• Content Creation
• Online Video Marketing
• CRM and Marketing Automation

 

3. Social and Email Marketing

• Social Media Marketing Strategies Overview
• Buzz & Influencer Marketing: Strategies
• Buzz & Influencer Marketing: Other Considerations
• Buzz & Influencer Marketing Planning
• Online PR
• Email Marketing

 

4. Putting It All Together for Your Digital Plan

• Performance Indicators and Metrics: Search Engine and Websites
• Performance Indicators and Metrics: Social Media
• Challenges & Pitfalls: Ad Fraud
• Challenges & Pitfalls: Privacy and Data Security
• Challenges & Pitfalls: Brand Safety and Reputation
• Course Wrap-Up: Key Take-Aways & Integrated Approach
• Interview: Jill Ferguson, Chartbeat’s Head of Product Education
• Gies Online Programs

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