Share Description
In this course, you will :
- Learn about the various stages of the product lifecycle, from launch to decline, and what to emphasise in product marketing at each stage.
- Examine the steps required to achieve product market fit, review messaging best practises, and learn how to use a Lean Canvas to manage your product marketing efficiently, among other things.
Syllabus :
1. Product Lifecycle
- The product lifecycle
- Technology adoption lifecycle
- Development phase
- Introduction phase
- Growth phase
- Maturity phase
- Decline phase
2. Product Market Fit
- Product market fit
- Creating a value proposition
- Defining the target customer
- Messaging
- Competitive intelligence
3. Go-To-Market Plan
- Creating a Lean Canvas
- Team alignment
- Product marketing metrics
