Google Ads: Advanced Campaign Structures & AI Optimization

Description

In this course, you will learn:

• Advanced Google Ads Campaign Structures
• Bidding Strategies
• Zero-Click Revolution
• Search Generative Experience (SGE)
• Efficient Campaign Optimization

Syllabus:

1. Google Ads Campaign Structure

• Worldwide Digital Statistics
• Advanced Google Ads Campaign Structures
• What is a Bidding Strategy?
• Zero-Click Revolution
• Search Generative Experience (SGE)
• SGE Real-Life Examples: What do they look like?

2. AI-Powered Ads

• Say Hi to Performance Max
• Efficient Campaign Optimization
• Your 3 Key Takeaways

Show more