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In this course, you will learn:
- Explain the fundamentals of a flourishing retail business to Google.
- Explain how Shopping advertisements work.
- Explain the role of policy in the Shopping Ads ecosystem.
- Identify the key components of Google Shopping policy.
- Describe how Merchant Center and a product feed help your buying strategy.
- Select the suitable campaign type based on your marketing objectives.
- Find out how Performance Max for Retail will help you reach more customers.
Syllabus:
- Prepare for the certification
- Pass the assessment and earn a certification
- Study Shopping ads
