Share Description
In this course, you will learn :
- How to use key copywriting principles to significantly increase your sales.
- Learn how to use the power of your words to persuade a reader to take action.
- Learn how to create a compelling headline that entices the reader to learn more about your offer.
- Discover how to write body copy that persuades your reader to purchase your product or service.
- Learn the philosophy of effective copywriting.
Syllabus :
1. Philosophy
- Focus On Them
- Are you getting to know your readers?
- The secret of persuasive copy
- Are you talking to one person?
- Every copywriting piece has one goal
- The secret of getting readers to take an action
- Here's a quick way to get your reader to trust you
- 15 seconds of your feedback
2. Headlines
- The Secret Of Headlines
- How to write powerful headlines
- Little known ways to write effective headlines
- How to come up with the perfect headline
- Real World Examples: Book Titles
3. Body copy
- How AIDA made me more persuasive
- Who else wants to write more interesting copy?
- How to get over writer's block and write great copy
- How to persuade your reader
- The secret of different readership paths
4. Technical
- How long should your copy be?
- Make your copy easier to read
- Warning: use correct grammar
