Copywriting for Social Media

Description

In this course, you will learn:

• Learn about the books that have affected his writing and check out his recommended reading list for fresh writing styles and ideas.
• Learn about the necessity of a strong brief and how to use one to write copy in the second unit.
• With working examples from a well-known client, Paul demonstrates how to draught your own brief.
• Work on three crucial parts to develop the entire idea for your social media campaign: insight, challenge, and idea.
• Paul defines effective social media writing in the last unit and tells you how to keep your material brief, concise, and to the point.
• Finally, get some tips on how to add a twist to your content to make it more memorable.

Syllabus:

1. Introduction

   • About Me

   • Influences

   • What We Will Do in the Course?
      

2.  Preparing

   • Understanding the Brief 1

   • Understanding the Brief 2

   • Looking at Research

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3.  Developing the Idea

   • Developing the Idea

   • Methods for Finding an Idea
      

4.  Copywriting and Social Media

   • Fundamentals of Copywriting

   • Understanding Social Media Copywriting

   • How to Write for Social

   • Let's Write Some Lines

   • Use a Formula

   • Give It a Twist
      

5. Final Project

   • Copywriting for Social Media