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In this course, you will learn :
- What copywriting is and what you need to know to do it effectively.
- How to gain a thorough understanding of your audience, competition, products, and your brand’s unique voice.
- Copywriting tactics including structure, persuasion, emotion, power words, clarity, and more.
- Proven copywriting formulas that remove the guesswork from writing.
- The differences between B2B and B2C copywriting and how to craft B2B copywriting most effectively.
- How to write headlines that draw people in and get them moving down the rest of the page.
- Copywriting tactics for specific types of projects, including landing pages, CTAs, email, social media, videos, and much more.
