Share Description
In this course, you will :
- Discover how to effectively prepare for cold email outreach.
- Learn how to build your client list.
- Learn how to write an effective cold email.
- Create a viable follow-up sequence.
- Optimize your cold email campaign to ensure its success.
Syllabus :
1. Prepare before you hit the send button of your cold email
- Outbound outreach preparations
- Setting up a dedicated email account on a separate domain
- Warm up process: setting an email account
- Warm up process: setting up SPF and DKIM
- Warm up process: sending a couple of emails a day manually
- Warm up process: verifying domain and email server IP reputation
2. Build a client list
- Focus on the quality of your list
- ICP (Ideal Customer Profile) definition
- Looking for places where your clients hang out
- Planning a copy of your cold email
- Collecting information about your clients
- Looking for email contacts
3. Write a cold email
- Cold email
- From line and signature
- Subject line of your cold email
- Introduction of your cold email
- Value proposition of your cold email
- Call-to-action (CTA) of your cold email
- Spam-triggering words
- Personalization of your cold email
4. Prepare cold email follow-ups
- The importance of follow-ups in cold email campaigns
- Writing a follow-up email that works
- Follow-up frequency
- Boosting sales engagement with follow-ups
5. Optimize your campaign
- Email stats to care about
- A/B tests
- Using A/B test to improve the open rate
- Using A/B tests to get positive replies
- Improving deliverability rate
