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In this course, you will learn :
- Miles Croft, a sales professional and prospecting coach, assists you in compiling cold prospecting emails to send directly to individuals you want to sell to today.
- This course is not about mass email marketing campaigns, but about targeting your most desired prospects and increasing your chances of success.
- Describes how he uses proven psychological techniques to write and send highly effective cold emails.
- provides clear, step-by-step instructions for capturing the prospect's attention and enticing them to take your desired next action.
Syllabus :
1. Laying the Bait
- Optimize for various devices
- Subject line
- Preview text
- Pattern interrupt
- Keep it clean
2. Reeling Them In
- Keep it short
- Have a structure
- Add value
- Personalize it
3. Getting the Next Action
- Show value to them
- Calls to action
- Following up
- Breakup emails
4. Additional Considerations
- Examples: Good
- Examples: Bad
- Testing and adapting
