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In this course, you will learn :
- How to write enticing email copy that gets people to click, call, and convert.
- Cold email software that is the best, cheapest, and most efficient.
- Where to go, how to download, and how much to pay to easily source your leads (and some more.. controversial.. tricks).
- How to create your own multi-step drip campaign to send thousands of emails automatically.
- Why and how to track everything, from button clicks to email opens, conversions, and even where people move their mouse on the page!
- How to write emails that are focused on the customer rather than the sender (hint: 90% of emails fail for this strange reason).
- A straightforward email strategy for increasing the effectiveness of cold calls and B2B outreach.
- How to use software to completely automate cold email responses and alerts.
- Why do most cold emails go unopened, and how can you improve your reputation so that decision makers do receive your message?
- How tracking pixels work and an intriguing way to use them to increase sales.
- How to split test your emails like a data scientist (and why) (using simple stats and free online resources).
- How to send and receive signed contracts over e-mail for free, so you can close deals in your pyjamas!.
Syllabus :
- Getting Started With Cold Emails: Tracking Pixels
- Open Rates & How To Improve Them
- Clicks and CTRs
- Conversion Rates 101
