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In this course, you will :
- Before you start working with clients, learn how to set yourself up for success in the typeface design industry.
- Before moving on to working in the typeface marketplace, Thomas shares his advice on collaborating with executives, creative directors, and others.
- learn about the significance of history in typeface design.
- It's time to write your design brief. Discover Thomas' three-step process for developing a strong brief: bones, muscle, and clothing.
- From anatomy to weight, investigate the various elements involved in the creation of a typeface. Make your brief using information from earlier in the course.
- teaches you how to test your font in the marketplace and gather feedback using platforms like Instagram.
- Learn the principles of intellectual property for speculative font design.
Syllabus :
1. Some Background Knowledge
- You Can Make Fonts: Now What?
- Working With Clients
- Working in the Marketplace
- Historical Reference
2. Crafting Your Design Brief
- The Three Levels of a Font
- The Three Levels of a Typeface
- Drafting Your Brief
3. Validating the Brief
- Test the Market
- Set Up Your Intellectual Property for Success
- Show, Don't Tell: Setting up Your Work for Success
