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In this course, you will learn :
- How can you see into the future to define your organization's long-term vision and ambition?
- How do you assess your organization's internal capabilities in order to identify core competencies that distinguish you from competitors?
- How do you assess the dynamics and identify threats and risks in the markets where you currently operate?
- How do you assess the dynamics and identify emerging threats and risks in the markets where you currently operate?
- How do you identify and quantify growth opportunities in your current markets, as well as adjacent and new ones?
- How can you ensure your organization's long-term sustainable growth by focusing on the right strategic priorities today?
Syllabus :
1. Vision, Mission and Level of Ambition
- What is a Vision Statement?
- What is a Mission Statement?
- What is the Level of Ambition?
- What are Strategic Foresights?
- What is the Balanced Scorecard?
2. Internal Analysis
- What is Competitive Advantage?
- What is a Value Chain?
- What is the Capability Matrix?
- Measuring Value Creation
- What is Activity-based Costing?
- Core Competencies and the VRIO Analysis
3. External Analysis
- What is the Ansoff Matrix?
- What is the PESTEL?
- What is the Porter's Five Forces Model?
- What is Market Segmentation?
- Market Sizing
- What are Monetisation Models?
4. Strategic Priorities
- What is the SWOT?
- What is the TOWS?
- What are the Three Horizons?
- What are Strategic Priorities?
- What are Enabling Priorities?
- Best Practices and examples of Strategic and Enabling Priorities
5. Strategic Scenarios
- What are Strategic Scenarios?
