Research Methods For Business Students

Description

In this course, you will :

• Provide a strong Research Question and/or Research Objective.
• Create an effective Research Rationale and/or Research Problem.
• Create an impenetrable Literature Review.
• Choose the best Research Nature, Design, Approach, and Strategy for your research paper.
• Select the appropriate Sampling Technique and a representative Sample.
• Select an objective Data Collection Method.

Syllabus :

1. Starting With Research

• Introductory Lecture
• What Is A Research
• Basic and Applied Research
• Exploratory, Descriptive and Explanatory Research Nature
• Choosing A Research Topic and Idea
• Rationale Of Your Research
• Problem Description
• Writing Research Question and Objectives

 

2. Creating Literature Review

• What Is A Literature Review
• Sources Of Information For Literature Review
• Let's Write: First Lines and Literature Review Of Research Thesis

 

3. Formulating The Research Design

• Overview Of Module 3: Using Research Onion
• Choosing a Research Approach
• Qualitative and Quantitative Research Design
• How To Choose A Research Strategy
• Research Strategy: Experiment
• Research Strategy: Survey
• Research Strategy: Action Research
• Research Strategy: Narrative Inquiry
• Cross Sectional vs Longitudinal Studies
• Validity and Reliability Of Research
• Role Of A Researcher

 

4. Sampling

• Selecting Samples For A Research
• Probability Sampling Techniques
• Non-Probability Sampling Techniques

 

5. Collecting Primary Data Through Observation

• Using Secondary Data In Your Research
• Participant Observation and Structured Observation
• Unstructured, Semi-Structured and Structured Interviews
• Collecting Primary Data Using Questionnaires

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