Relationship Marketing Strategy for Financial Services

Description

In this course, you will learn :

• The significance and meaning of Relationship Marketing.
• Increasing the value of a relationship through the Customer Journey, Moments of Truth, and Customer Value Proposition.
• Developing and capitalising on a positive relationship.
• A successful relationship marketing strategy for increasing customer lifetime value.
• What causes customers to leave? Managing the bad relationship
• The Importance of Loyalty and Trust in a Long-Term Customer Relationship
• Rekindling the lost relationship and putting in place a Customer Reactivation Strategy
• Relationship Marketing Best Practices
• Relationship Marketing for Service Excellence

Syllabus :

• Week 1: “Relationship Marketing – The Realm & the Fundamentals”
• Week 2: “The Principle of Positive Relationship & Relationship Management Process”
• Week 3: “Managing Customer Defection. Implementing a Customer Reactivation Strategy to rekindle lost relationship”
• Week 4: “Customer Loyalty Stages & Loyalty Action Plan. Becoming a Loyalty Leader – A profitable aspect of Relationship Marketing”
• Week 5: “Creating a Customer-Centric Relationship Blueprint. Building and managing Customer Relationships”
• Week 6: “Relationship Management Best Practices. Achieving Service Excellence via Relationship Marketing”