Public Relations for Creatives and Creators

Description

In this course, you will :

• Dive into public relations and the significance of developing a public relations toolkit. Then, from traditional media to podcasting, investigate various methods of reaching your target audience.
• Learn how print media works as well as the various ways to get your work seen.
• Learn what a public relations toolkit is and what it contains. Create a brand mood board based on your purpose and choose a hook that will set you apart from the crowd, taking into account your USP, "why," and other factors.
• Before creating a lookbook to showcase a collection or range, consider the importance of having a good website.
• With your toolkit completed, learn about best practises for PR outreach. Discover quick ways to obtain coverage.

Syllabus :

1. Understanding PR

• What Is PR, and Why Do You Need a PR Toolkit?
• Avenues of Visibility
• Understanding the Media

 

2. The Ideal PR Toolkit

• What Is in a PR Toolkit?
• Brand Mood Board
• Content Questionnaire

 

3. Creating a PR Toolkit

• Create Your Imagery
• Press Release 
• Samples
• Social Media
• Website
• Create Your Lookbook

 

4. Outreach and Coverage

• Best Practices
• Claim Your Coverage
• Leverage Your Coverage

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