What you will learn
- Understand the buyer journey/decision-making process for digital enterprises and how the selling actions must be in alignment.
- Analyze the current methodologies and trends related to outbound prospecting within an enterprise.
- Define the sales funnel concept and why it is important.
- Identify the various components of a demand generation program and the sales roles/resources required to execute.
- Leverage data, tools, and technology to drive productivity improvements.