Professional Certificate in Enterprise Sales

Description

What you will learn

• Understand the buyer journey/decision-making process for digital enterprises and how the selling actions must be in alignment.
• Analyze the current methodologies and trends related to outbound prospecting within an enterprise.
• Define the sales funnel concept and why it is important.
• Identify the various components of a demand generation program and the sales roles/resources required to execute.
• Leverage data, tools, and technology to drive productivity improvements.