Share Description
In this course, you will :
- Understand and use a market research approach based on five major indicators: industry, user, competition, and trends.
- Assess an industry's overall health by considering its current size, growth rate, prospective market share, barriers to entry/exit, and so on.
- Determine which customer segments to target based on buying behaviors, customer wants, frustrations, value, and customer bargaining power, among other factors.
- Assess market competitiveness by considering market fragmentation, available substitutes, differentiation capabilities, and unique selling points.
- Examine the power of suppliers by considering their size, bargaining strength, availability of substitutes, and so on.
- Identify large-scale developments that may affect the market and your product (technology, legislation, and sustainability).
- Gain practical insights from use cases on competitive benchmarking and market trend analysis.
Syllabus:
- Industry analysis
- User research
- Competition benchmark
- Supplier analysis
- Market trends analysis
