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In this course, you will :
- Discover how to reverse engineer it by breaking it down into elements to determine its function.
- Discover the various types of storytelling structures and how each one can provide a meaningful takeaway for its audience. Sun reveals his six-part structure to give your narrative a cohesive and compelling shape after establishing the foundation of your hero's journey.
- Dive into the writing techniques that will captivate your audience. Learn how to make a story more relatable while staying away from clichés. Sun discusses the significance of authenticity and vulnerability, and how these elements can help your story stand out.
- Learn how to strike the perfect balance between humility and authority in your storytelling.
- Learn everything there is to know about creating tension, including obstacles, adding mystery, and much more. Sun then discusses his writing techniques for producing high-quality content. Then, hear Sun's advice on how to keep your story impactful while keeping it simple enough for your audience to retell.
- Explore the more technical aspects of the course, such as how to adapt your story for a website. Discover how writing for a website differs from writing for social media.
- Learn how to write attention-grabbing headlines and hear some of Sun's copywriting do's and don'ts. Sun teaches you how to test for readability and improve your storytelling over time.
Syllabus :
1. Finding Your Story
- Story Structure
- Finding Your Unwritten Story
- Reverse Engineering the Story
- Everyone Has a Story to Tell
2. Being Relatable
- Being Authentic and Vulnerable
- Balancing Humility and Authority
- How to Avoid Cliché
- Show, Don't Tell
- What Makes a Story Relatable
3. Storytelling Techniques
- Point of the Story
- Writing Techniques
- Building Tension
- Key to Great Storytelling
4. Writing for Your Website
- Improve Storytelling
- Testing Readability
- Writing Hooks
- Why the Web Is Different
