Omnichannel Strategy and Management

Description

In this course, you will learn:

• How to comprehend omnichannel clients' requirements.
• What's the best way to meet omnichannel demand?
• What leading retailers are doing to make their omnichannel journeys successful.
• How to help an omnichannel strategy succeed.

Syllabus:

1. The Omnichannel Customer

• Customers are omnichannel
• The conversion funnel
• Retailer’s value proposition
• Interacting with customers
• Omni-channel Data
   

2. Fulfilling Omni-channel Demand

• Designing a distribution network
• Increasing delivery speed
• The importance of information
• The importance of ownership structure
   

3. Omni-channel Journeys

• Information-fulfillment matrix. Traditional vs hybrid models
• From offline to online information
• From online to offline information
• Towards omnichannel fulfillment
• Engaging customers in an omnichannel world
   

4. Supporting an Omnichannel strategy

• Enabling an Omnichannel Strategy
• Labor Strategy
• Labor Allocation
• Measuring Performance
• Omnichannel is Here To Stay

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