Share Description
In this course you will learn :
- Gain the marketing skills you need to level-up your management career
- Identifying customers’ motivations and responding to them
- Analysing the environment to identify marketing opportunities
- Establishing effective relationships with stakeholders
- Interpreting and using data to inform marketing decisions
- Managing customers’ willingness to pay
- Developing communication strategies appropriate for your product or service
- Positioning your offer to attract the right customers
- How to build compelling business and personal brands
