Logo Design: From Concept to Presentation

Description

In this course, you will learn:

• This course will help you dispel some common design myths and will help you improve your work and portfolio.
• You will explore your personal personality as a graphic designer while working on a logo and identity for a client.
• Finally, you will have gained not only a better but also a more focused designer, with all the tools necessary to create an iconic logo and sell it to a client.

Syllabus:

1.  Introduction

   • Introduction

   • Influences

   • What Will We Do in the Course?
      

2. Change of Mindset

   • What is a Designer?

   • The Responsibility of Expertise
      

3.  Defining the Basic Principles of Logo Design

   • What Is a Good Logo?

   • Logotype vs. Symbol

   • Student Logos Analysis
      

4.  How to Transform Ideas into Iconic Marks

   • Choose Your Client

   • Understand Your Client

   • Concept Development

   • Refinement

   • Typography
      

5.  It’s All about Preparation

   • Applications

   • How to Build the Case

   • Bringing the Client Along
      

6. Final Project

   • Logo Design: From Concept to Presentation