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Certification Course

LinkedIn Marketing Course

Learn how to utilize LinkedIn to help your business thrive in this HubSpot Academy course. Learn how LinkedIn marketing may help you connect with leads, customers, and potential employees. With LinkedIn, you can attract followers, increase interaction, and establish effective marketing campaigns.

In this course, you will learn:

Develop a presence for your business on the LinkedIn platform
LinkedIn can help you increase interaction and acquire new followers and customers.
Incorporate knowledge of LinkedIn best practices into your inbound marketing strategies.

Syllabus:

The LinkedIn Basics to Set You Up for Success
- Understanding LinkedIn's capabilities and functionality will help your business succeed, providing a solid basis for attracting followers and driving engagement.
Driving LinkedIn Leads and Engagement
- Having a LinkedIn presence is one thing; using it to attract fans, partners, prospective customers, and staff is quite another. In this course, students will learn how to grow an organic LinkedIn following through innovative content and community involvement.
All About LinkedIn Ads
- Learn how to set up your firm to leverage LinkedIn advertising to develop effective inbound marketing campaigns. This class will teach you how to optimize your page, leverage LinkedIn's audience targeting, and use your LinkedIn Campaign Manager.
LinkedIn Marketing for Business Course Survey