Introduction to User Experience

Description

In this course, you will :

• UX project cycle
• UX stakeholders
• User, Client and Citizen Experiences
• UX ROI and KPIs

Syllabus :

1. What's UX and why do we need it?

• Explain what is UX
• Identify UX-related issues and the UX expertise needed to respond
• Explain the impact in terms of ROI of UX in a business context
• Recognize the business KPIs typically associated with UX
• Distinguish different contexts in which UX methods and practices can be applied (customer experience - CX, employee experience - EX, citizen experience - CzX)
• Explain the importance of considering these experiences (CX, EX, CzX) in the current economy

 

2. When do we need UX, who does UX and how do we do UX

• Distinguish the UX lifecycle from the UX project
• Describe the role of stakeholders in the UX project
• Describe the typical paths, profiles and training of UX professionals
• Explain the link between UX and the scientific approach

 

3. Show me some examples

• Discuss the UX practice in terms of commonly used tools, challenges and wins

 

4. I want to try

• Experiment the phases of a UX project (research, Ideation, prototyping and testing) and how they relate to each other

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