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In this course, you will :
- UX project cycle
- UX stakeholders
- User, Client and Citizen Experiences
- UX ROI and KPIs
Syllabus :
1. What's UX and why do we need it?
- Explain what is UX
- Identify UX-related issues and the UX expertise needed to respond
- Explain the impact in terms of ROI of UX in a business context
- Recognize the business KPIs typically associated with UX
- Distinguish different contexts in which UX methods and practices can be applied (customer experience - CX, employee experience - EX, citizen experience - CzX)
- Explain the importance of considering these experiences (CX, EX, CzX) in the current economy
2. When do we need UX, who does UX and how do we do UX
- Distinguish the UX lifecycle from the UX project
- Describe the role of stakeholders in the UX project
- Describe the typical paths, profiles and training of UX professionals
- Explain the link between UX and the scientific approach
3. Show me some examples
- Discuss the UX practice in terms of commonly used tools, challenges and wins
4. I want to try
- Experiment the phases of a UX project (research, Ideation, prototyping and testing) and how they relate to each other
