In this course, you will :
- Understand what public relations is and how it can benefit your company or brand.
- Apply the principles of public relations theory to your company, organisation, or personal brand.
- Create professional public relations materials for your professional portfolio, such as press releases, social media content, and influencer lists.
- Manage the reputation of your brand and create a proactive crisis communication plan for your company or organisation.
- Principles of Public Relations
- Working with the Media
- The Nuts and Bolts of Public Relations