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In this course, you will learn:
- Use alternative finance tools to help entrepreneurs realize their dreams of starting new businesses with ethical and socially responsible foundations.
- Examine the many Crowdfunding models and choose the one that best fits the needs of each project or business.
- Plan and implement strategies to ensure the success of a Crowdfunding campaign by offering applicants knowledge, tools, and help.
- Give examples of essential success characteristics that must be present throughout both the planning and execution of a Crowdfunding campaign.
- Identify the role of crowdfunding in the entrepreneurship and small business ecosystem to define it.
- Present and describe each of the four Crowdfunding models now in use around the world, as well as in Mexico.
- Understand the advantages of financial inclusion that Crowdfunding offers to anybody who wants to participate or invest in a platform in order to encourage its use in the ecosystem.
Syllabus:
1. What is crowdfunding?
- New forms of social interaction
- Financing alternatives for entrepreneurs
- What is crowdfunding?
- Analysis and perspectives
- Module 1 test
- Module conclusion
2. Crowdfunding models
- Crowdfunding of donations
- Rewards crowdfunding
- Loan crowdfunding
- Stock crowdfunding
- Module 2 test
- Module conclusion
3. How to create a crowdfunding campaign?
- Description of the product or service
- Make a high-quality video
- Set rewards
- Campaign promotion
- Module 3 test
- Module conclusion
4. How to invest in crowdfunding?
- Types of platform
- Types of benefits
- Earning money with crowdfunding
- How do you decide if it's time to invest?
- Module 4 test
- Module conclusion
